What is now considered contemporary is the flat logo, which could have been designed decades ago with far less technology.ĭesigners often operate on the straightforward principle: KISS – Keep It Simple, Stupid. Ironically, the “futuristic” and hyper-detailed style that once ruled the web now looks dated.
A Design Principleĭetails and dimensionality were once at the forefront of the logo form. A microcosm that speaks clearly to the logo evolution is the development of the Google logo set. A principle influence in web design is the concurrent trends of logo design since a website should reflect its brand mark. Over the short, quick evolving lifespan of the internet, change became fluid, rapid, and omnipresent. As our agency organized old design assets in anticipation of spring cleaning, we came across some gems that inspired nostalgic reflection.
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